Advanced International Journal of Multidisciplinary Research

E-ISSN: 2584-0487

An Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

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The Role of AI in Digital Marketing Analytics: Enhancing Customer Segmentation and Personalization in IT Service-Based Businesses

Author(s) MD Nadil khan, Mohammad Rakibul Hasan, MD Mohaiminul Hasan, Junaid Baig Mirza, Ali Hassan, Rajesh Paul, MD Nadil khan, Nabila Ahmed Nikit
Country United States
Abstract Digital marketing analytics in IT service-based businesses is revolutionized through Artificial Intelligence (AI) for better customer segmentation and personalization. In this paper, I look at how AI tools and algorithms help improve the data driven methods used in marketing to reach and retain customers. Using a quantitative approach, the study uses real world case studies, AI based analytical tools, and statistical data to evaluate how AI impacts customer behavioral analysis, segmentation accuracy and personalization strategies. The results show how AI allows for machine learning models, predictive analytics, and real time data processing to precisely detect customer segments. Not only that, AI powered personalization develops specialized customer experiences that reduces client disengagement and increments the return on investment (ROI) for IT service associations. We reveal key findings showing that organizations using AI tools see an average 35 percent improvement in customer engagement and 25 percent increase in conversion rates, over traditional approaches. Consequently, the novelty of the study concerns the transformational role of AI in IT specific service based digital marketing, analyzing existing research gaps and indicating practical implication. This research helps add to the growing quantity of knowledge in AI applications in marketing analytics for IT service providers to develop customer centric business strategies.
Keywords Artificial Intelligence, Digital Marketing Analytics, Customer Segmentation, Personalization, IT Service Businesses
Discipline Other
Published In Volume 3, Issue 1, January-February 2025
Published On 2025-01-08
Cite This The Role of AI in Digital Marketing Analytics: Enhancing Customer Segmentation and Personalization in IT Service-Based Businesses - MD Nadil khan, Mohammad Rakibul Hasan, MD Mohaiminul Hasan, Junaid Baig Mirza, Ali Hassan, Rajesh Paul, MD Nadil khan, Nabila Ahmed Nikit - AIJMR Volume 3, Issue 1, January-February 2025.
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