Advanced International Journal of Multidisciplinary Research

E-ISSN: 2584-0487

An Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

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Volume 3 Issue 1
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Optimizing IT Service Delivery with AI-Powered Digital Marketing Analytics: Understanding Client Needs for Enhanced Support Solutions

Author(s) MD Nadil khan, Ali Hassan, MD Mohaiminul Hasan, Junaid Baig Mirza, Rajesh Paul, Mohammad Rakibul Hasan
Country United States
Abstract Artificial intelligence has outpaced digital marketing to change how organisations are delivering IT services faster to satisfy new needs of the clients. It examines the application of AI powered digital marketing analytics to IT service solutions that can improve the role of IT in identifying client needs, optimizing its operations, and anticipating support. Quantitative research design was used, using data from IT service providers that have adopted AI-driven analytics platforms. AI-powered systems helped increase the client satisfaction scores by 23% and 17% reduction in the service response times. Besides the predictive models had an accuracy rating of 92% while predicting client needs, which led to the proactive IT support strategies. The novelty in the findings stems from the integration of AI analytics to close communication gaps and furnish actionable insights to personalize the IT service experience to customers. This research provides a data driven approach to improving IT support solutions and fills gaps in client experience optimization for the existing body of knowledge. Through the study, it is clear that AI powered analytics are a vital enabler helping businesses achieve a competitive edge in better service delivery.
Keywords AI-powered analytics; IT service delivery; digital marketing; client needs; enhanced solutions
Discipline Other
Published In Volume 3, Issue 1, January-February 2025
Published On 2025-01-08
Cite This Optimizing IT Service Delivery with AI-Powered Digital Marketing Analytics: Understanding Client Needs for Enhanced Support Solutions - MD Nadil khan, Ali Hassan, MD Mohaiminul Hasan, Junaid Baig Mirza, Rajesh Paul, Mohammad Rakibul Hasan - AIJMR Volume 3, Issue 1, January-February 2025.
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