Advanced International Journal of Multidisciplinary Research

E-ISSN: 2584-0487

An Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 2 Issue 6 November-December 2024 Submit your research before last 3 days of December to publish your research paper in the issue of November-December.
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Volume 2 Issue 6
November-December 2024

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Hyper-Personalization with AI and Edge Computing: The Future of Customer Experience in E-commerce and Retail

Author(s) RASHEDUL ISLAM, MD SHEAM ARAFAT, MD Anwarul Matin Jony, S M Shahariar Rafi, Muhammad Saqib Jalil, Foysal Hosse
Country United States
Abstract Advancements in Artificial Intelligence (AI) and edge computing are reshaping what is possible in the world of hyper-personalization, currently powering customer experience in e-commerce and retail. In this study we explore when AI algorithms and edge computing frameworks enable real time, individualized customer interactions resulting in deeper engagement and higher loyalty. This study uses a quantitative research design to explore data driven personalization techniques with datasets from leading retail and ecommerce platforms. To evaluate the scalability and responsiveness of hyper-personalization technologies, a combination of machine learning models and terms edge computing infrastructures is methodologically analyzed. Through case studies of top tier e-commerce platforms, results show that integration of AI and edge computing can reduce latency in customer interactions by up to 70%, while upgrading conversion rates by roughly 30%. These findings emphasize the added value of creating real time customer experience driven sales and customer loyalty leveraging real time customer insights enabled by AI at the edge. This work presents a novel framework that enables scalable, secure hyper personalization in e-commerce to overcome existing limitations in data processing speed and privacy compliance. It offers actionable recommendations for retailers that look to adopt AI driven, edge enabled hyper personalization techniques for enhancing customer engagement and operational efficiency.
Keywords Hyper-personalization, AI, Edge Computing, Customer Experience, E-commerce
Discipline Other
Published In Volume 2, Issue 6, November-December 2024
Published On 2024-11-21
Cite This Hyper-Personalization with AI and Edge Computing: The Future of Customer Experience in E-commerce and Retail - RASHEDUL ISLAM, MD SHEAM ARAFAT, MD Anwarul Matin Jony, S M Shahariar Rafi, Muhammad Saqib Jalil, Foysal Hosse - AIJMR Volume 2, Issue 6, November-December 2024.
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