Advanced International Journal of Multidisciplinary Research

E-ISSN: 2584-0487

An Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 3 Issue 2 March-April 2025 Submit your research before last 3 days of April to publish your research paper in the issue of March-April.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 3 Issue 2
March-April 2025

Submit your research paper

Impact of Destination Awareness and Image on Tourism: Mata Vaishno Devi as a Spiritual Tourism Destination

Author(s) Bharti Slathia, Arti Kundan
Country India
Abstract purpose of the paper is to understand the relationship between destination awareness on destination image from a spiritual tourist perspective. The paper also highlights the evolving and complex nature of spiritual tourism and brands Mata Vaishno Devi as a spiritual tourism destination. The study adopts a questionnaire survey of 700 tourists through a quota sampling technique. The data were analyzed using correlation and regression analysis. The results confirmed that there is a positive relationship between destination awareness and image. Implication for destination managers in Mata Vaishno Devi shrine will further suggest ways to make the spiritual tourist feel connected with this destination through strategic interventions and by demanding further research in the area.
Keywords purpose of the paper is to understand the relationship between destination awareness on destination image from a spiritual tourist perspective. The paper also highlights the evolving and complex nature of spiritual tourism and brands Mata Vaishno Devi as a spiritual tourism destination. The study adopts a questionnaire survey of 700 tourists through a quota sampling technique. The data were analyzed using correlation and regression analysis. The results confirmed that there is a positive relationship between destination awareness and image. Implication for destination managers in Mata Vaishno Devi shrine will further suggest ways to make the spiritual tourist feel connected with this destination through strategic interventions and by demanding further research in the area.
Discipline Business Administration
Published In Volume 2, Issue 3, May-June 2024
Published On 2024-06-26
Cite This Impact of Destination Awareness and Image on Tourism: Mata Vaishno Devi as a Spiritual Tourism Destination - Bharti Slathia, Arti Kundan - AIJMR Volume 2, Issue 3, May-June 2024. DOI 10.62127/aijmr.2024.v02i03.1050
DOI https://doi.org/10.62127/aijmr.2024.v02i03.1050
Short DOI https://doi.org/gt275t
View / Download Full-text Research PDF File

Share this



E-ISSN 2584-0487
Downloads
Cover Page Vol 2 Isu 5 Cover Page Vol 2 Isu 4 Cover Page Vol 2 Isu 3 Research Paper Format

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About AIJMR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9328-605090 editor@aijmr.com